立顿公司网络营销策略分析 1.你如何理解本案例中立顿公司的特色网络营销方式？ 2.你从立顿公司网

一、案例背景介绍

二、立顿的网络整合营销策略

2网上促销——立顿传情下午茶

3在线推广——多种形式网络广告

4线下推广——辅助促销活动，扩大品牌知名度

Through a series of investigations need to draw more, online media and online advertising with traditional media and traditional media advertising compared to the greatest advantage where it is. According to the results of consumer research on the network, the network of consumers so click on the ads, psychological factors What are the main drivers. Internet advertising is a consumer-oriented, personalized form of advertising. Network than the traditional media, consumers have more freedom before. They can be personalized according to their characteristics, according to their preferences, choose whether to receive, to receive the advertising message. Once the network of consumers click on banner ads to make a choice, the psychological is first recognized, in with the

仔细分析一下，这种模式可以归纳为“白给营销”。白给营销并非一种完全创新的营销方式，非常典型的就是“立顿”经常会在一些商务楼盘上下班高峰期免费发送小袋茶做品尝，其实仔细想想生活这样的例子还真不少，很多培训学校的免费试听、新专辑在媒体上的播放、医院的义诊、某珠宝公司答题送翡翠的活动等，这就是白给营销

原文来自『查皮博客』:http://chapi.blogbus.com/logs/2879441.html

你看看这篇文章吧 挺好的

---