销售总监,营销总监,市场总监哪一个职位高?三者什么关系？

教材上营销是个大概念，包括品牌设计和推广、产品设计、营销渠道设计、销售团队构建和培训等，销售则是一个小概念，集中在卖字上，因此销售总监的核心任务是组织团队卖东西，实现收入，营销总监的核心任务是整个营销体系的构建与实施，在实践中营销更接近于产品推广，包括做什么产品、怎么做，建立什么样的形象、怎么建，推广给谁、怎么推，由谁推广及销售，如何组织分工，如何考核，如何匹配费用等

一、分工不同：

销售总监：总抓销售，只对业绩负责。

营销总监：总抓销售、策划，协调（平行部门之间的协调），整个公司内与营销相关的规章制度的起草、调整。

市场总监：负责开拓新客户、新市场。

运营总监：负责公司投资、入账核算，做公司、部门的财务计划，实施。总控公司运营成本、利润。

二、概念不同：

营销总监：是关于企业如何发现、创造和交付价值以满足一定目标市场的需求，同时获取利润的人。营销学用来辨识未被满足的需要，定义、量度目标市场的规模和利润潜力，找到最适合企业进入的市场细分和适合该细分的市场供给品。真正意义上的营销，即市场营销。

运营总监：运营总监，也有的称首席运营官。该职位要全面负责公司的市场运作和管理；参与公司整体策划，健全公司各项制度，完善公司运营管理。

推动公司销售业务，推广公司产品，组织完成公司整体业务计划；建立公司内部信息系统，推进公司财务、行政、人力资源的管理；负责协调各部门工作，建立有效的团队协作机制；维持并开拓各方面的外部。

三、工作范围和权限不同：

营销总监工作范围和权限：

1、审核并汇编下属部门的工作计划。

2、制定销售计划和市场分析报告，报公司讨论通过。

3、分配销售任务 。

4、 调度销售资金 。

5、审核，签署省级客户的合同。

6、 考核下属部， 门的工作效率。

7、下属部门负责人的工作调配安排 。

8、拜访重要客户 。

9、 巡查下属部门的工作状态 。

10、分析并合理制定本部门的组织结构。

11、编写本部门经济效益损益分析。

12、审核下属部门各项规章制度 。

运营总监工作范围：

1、对公司的生产经营有计划权、建议权、否决权、调度权；

2、对下属各职能部门完成任务的情况有考核权；

3、对下属各职能部门经理的工作有指导权和考核权；

4、对总经理决策有建议权。

参考资料来源：百度百科-市场总监

参考资料来源：百度百科-运营总监

参考资料来源：百度百科-营销总监

销售经理 Sales Manager

总监 Director

副总裁 Vice president

华东大区经理 East China Regional Manager

总经理 General Manager

分公司经理 Branch Manager

省内销售总监 Province Sales Director

资料

http://books.google.com.sg/books?hl=en&id=3gxlTp3eZXkC&dq=Sales+Manager+&printsec=frontcover&source=web&ots=sOLtMVtzGv&sig=WLwm24KK3ZwKk1jXnDDEUE-ID4s

Sales manager: Job description and activities

Sales managers organise, motivate and lead sales teams in a wide range of sectors, including pharmaceuticals, fast moving consumer goods (FMCGs) and finance. They are responsible for the combined performance of the team and for ensuring that everyone within their team reaches their targets. They may set the targets themselves or receive them from the sales director. They may also operate incentive schemes that motivate members of their team to reach or exceed sales targets.

Whilst management structures vary significantly between companies and sectors, most sales managers will be responsible for either specific geographical areas (area sales managers) and/or particular products, or types of customer.

Sales managers will usually be responsible for:

recruiting and training sales staff

supervising, motivating and monitoring team performance

allocating areas to sales executives

setting budgets/targets

liaising with other line managers

reporting back to senior managers

liaising with customers (which may include actual selling)

maintaining detailed knowledge of the company's products or services

keeping abreast of what competitors are doing.

Depending on the culture of the company and level of seniority within it, sales managers may also be involved with product development, identification of new business opportunities and the development of marketing strategies.

-------------

a director is an officer (that is, someone who works for the company) charged with the conduct and management of its affairs. A director may be an inside director (a director who is also an officer or promoter or both) or an outside, or independent, director. The directors collectively are referred to as a board of directors. Sometimes the board will appoint one of its members to be the chair or chairperson of the board of directors, traditionally also called chairman or chairwoman.

---